quasimatt pride 2021 collection
pride merch, but worse
view the inventory below
click here for more info on buying
(except don’t because they’re all sold now)

1/10 – SOLD to @factphobe
i support gays
(except quasimatt)

2/10 – SOLD to @sustainabl_yogi
queered it!!!!

3/10 – SOLD to @800dgcloud
i care about lgbtq issues:
liminality
globalization
bladee
twitter
quasimatt

4/10 – SOLD to @kathmwilks
pride is about lgbtq:
logos
graphics
brands
taglines
quasimatt

5/10 – SOLD to @margzone
i support lgbtq:
liberty
guns
bible
trucks
quasimatt

6/10 – SOLD to @tequilathot
consumerism is gay?

7/10 – SOLD to @SHAUMBE
no like i literally have a gay friend…
his name is quasimatt

8/10 – SOLD to @jacksondame
quasimatt did queer theory
so i could do queer praxis

9/10 – SOLD to @woahev
it’s this embrace of queer sociability not as an exclusively sexual endeavor but rather a culturally meaningful manifestation of the curation and expression of queerness wherein identity is not cognized as the simple intersection of categorical sets but rather a nebulous and perhaps amorphous living entity subject to the interior and exterior influence of reflective revision and social reform that impugns hegemonic psychological and sociological hierarchies in order to establish and perpetuate a solidarity that unfastens the contingencies of orthodox inter-personalization and renders meaningless the performative mannerisms that permeate mainstream conviviality

10/10 – SOLD to @alex_williamsa
quasimatt said i can say f ggot

the quasimatt pride 2021 collection embodies both assimilational and subversive ideals of the institution of pride. the collection is intended for and speaks in support of a sect of people who engage in a particular queer sociability. it creates a space for people to express their attitudes toward celebration of The Initialism through a pointed consumerism, expressing membership to a specific body of thought. although it is wholly subsumed by the mainstream aim of pride—to further incorporate behaviors and communities into the machine of capital and divorce people from their humanity—it also creates an alternative consumerist response to what may be an inevitable engagement with pride as an institution.

so what is it that the quasimatt pride 2021 collection means to say? it rejects the corporate pride aesthetic that asks support of members of The Initialism to be expressed in a digestible form. the products are intentionally damaged, oversized, and messy. each is completely unique in response to the attempted homogenization of The Initialism’s members. the collection is really saying what many of us are afraid to say outright: “i’m different.”

the collection occupies a self-referential space, commenting on and criticizing pride merchandise through the medium of pride merchandise, and thus cannot escape its own demonization. this self-demonization presents an analog to the queer experience, wherein members of The Initialism, in order to be understood by the mainstream, must adhere to assumptions about their behavior as a market sector and thus exaggerate their otherness in order to form an externally coherent identity. because their acceptance is contingent on their service to capital and existence as a market sector, they must betray a natural attitude toward the world and commodify their gender and sexuality, contradicting that their status is inherent and inevitable by fabricating mannerisms, performances, and sociabilities. in order to be understood as queer, they must sometimes adopt a supposedly universal queer identity that inevitably contradicts their own intuitions.

just as the quasimatt pride 2021 collection must necessarily deny its own validity, members of The Initialism are trapped by an understanding of their being that is subject to a particular type of evaluation. because they exist within a discursive context that relates them to orthodox family structure, they have no choice but to be viewed as other and are forced to reify their own alienation in order to form community and identity: the illusion of their acceptance actually entails a form of rejection. most nefariously, that rejection is precisely the cause for the pride celebration that is promulgated by the corporate and political hegemony.